• AGING ≠ DECLINE: Our society is still largely operating under the mindset that as we age and reach retirement, we enter a period of decline that is mostly focused on maintaining one’s health. But Cravit and Wolf are here to counter this belief and provide a guide to how your senior years can be some of the most productive and fulfilling times of your life. 
• TIMELY ADVICE: SuperAging provides baby boomers already retired or close to retirement and the Gen X population preparing for retirement with the advice and answers they need to transition to their post-65-year-old stage of life.  
• HOLISTIC APPROACH TO AGING: Most books in the aging category have a specific focus on how to feel younger and reverse the effects of aging, but there is so much more to growing older and preparing for retirement. Cravit and Wolf created the 7 As of SuperAging—Attitude, Awareness, Activity, Autonomy, Achievement, Attachment, and Avoidance—to expand the discussion on aging to include the equally important topics of money and saving for retirement, housing, and relationships.  
• STRONG AUTHOR CONNECTIONS: David Cravit is the vice president of ZoomerMedia, the only media company in Canada specializing in covering the “older” market, and chief membership officer of CARP, the largest and most influential association advocating for the rights and interests of Canadians as they age. ZoomerMedia and CARP will be supporting the launch of SuperAging with exposure to their audiences through TV interviews with the authors, website features and devoted blog posts, and consideration for an online book club pick.