Supercommunicator: Explaining the Complicated So Anyone Can Understand
Autor Frank Pietruchaen Limba Engleză Paperback – 30 apr 2014
In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.
Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:
- Distill details and data into big ideas
- Deliver meaning to audiences
- Use storytelling to captivate and educate
- Humanize content to make complicated ideas more tangible
- Layer harder ideas on top of easier ideas
- Strip away complex language, jargon, and acronyms
- Use analogies to explain unfamiliar areas
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Specificații
ISBN-10: 0814433685
Pagini: 272
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.43 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
Descriere
In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.
Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:
- Distill details and data into big ideas
- Deliver meaning to audiences
- Use storytelling to captivate and educate
- Humanize content to make complicated ideas more tangible
- Layer harder ideas on top of easier ideas
- Strip away complex language, jargon, and acronyms
- Use analogies to explain unfamiliar areas
Cuprins
CONTENTS
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don't Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It's Story Time! 131
19. Testimonials: A Supercommunicator's Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn't Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257