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Sustainable Advertising

Autor Matt Bourn, Sebastian Munden
en Limba Engleză Hardback – 25 mar 2024
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
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Specificații

ISBN-13: 9781398613850
ISBN-10: 1398613851
Pagini: 296
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.59 kg
Editura: Kogan Page

Notă biografică

Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry's work around Climate Action, including the formation of Ad Net Zero. He also provides communications support for the Inclusion workstream and fulfilment of the association's responsibilities for Cannes Lions. With 25 years' experience, previously he was Managing Director of Braben, the UK's leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.