Sutherland, A: Big Business: Manchester United
en Paperback – 9 noi 2016
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Specificații
ISBN-13: 9780750289450
ISBN-10: 0750289457
Pagini: 32
Ilustrații: illustrations
Dimensiuni: 78 x 137 x 3 mm
Greutate: 0.16 kg
Editura: Hachette Children's Group
ISBN-10: 0750289457
Pagini: 32
Ilustrații: illustrations
Dimensiuni: 78 x 137 x 3 mm
Greutate: 0.16 kg
Editura: Hachette Children's Group
Notă biografică
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.
Cuprins
- 1: All change at the top
- 2: Humble beginnings
- 3: Establishing a brand
- 4: The Busby Babes
- 5: Alex Ferguson becomes manager
- 6: The Premier League Years
- 7: The impact of the Glazers
- 8: Continued success
- 9: A day in the life of Manchester United
- 10: Star power
- 11: A global brand
- 12: What does the future hold for Manchester United?
- 13: Design your own merchandise
- 14: SWOT analysis
- 15: Do you have what it take to work at Manchester United?