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Sutherland, A: Big Business: Manchester United


en Paperback – 9 noi 2016
This high interest series focuses on the fascinating stories behind the most iconic businesses today.
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Specificații

ISBN-13: 9780750289450
ISBN-10: 0750289457
Pagini: 32
Ilustrații: illustrations
Dimensiuni: 78 x 137 x 3 mm
Greutate: 0.16 kg
Editura: Hachette Children's Group

Notă biografică

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

Cuprins

  • 1: All change at the top
  • 2: Humble beginnings
  • 3: Establishing a brand
  • 4: The Busby Babes
  • 5: Alex Ferguson becomes manager
  • 6: The Premier League Years
  • 7: The impact of the Glazers
  • 8: Continued success
  • 9: A day in the life of Manchester United
  • 10: Star power
  • 11: A global brand
  • 12: What does the future hold for Manchester United?
  • 13: Design your own merchandise
  • 14: SWOT analysis
  • 15: Do you have what it take to work at Manchester United?