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Sway

Autor Ori Brafman, Rom Brafman
en Limba Engleză Paperback – 4 feb 2009
Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.
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Specificații

ISBN-13: 9780753516829
ISBN-10: 0753516829
Pagini: 224
Ilustrații: none
Dimensiuni: 130 x 199 x 15 mm
Greutate: 0.16 kg
Editura: Ebury Publishing
Locul publicării:United Kingdom

Descriere

Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.