Sweet Peas, Suffragettes and Showmen

Rene Dee is CEO of the Westminster Collection, a marketing collective of over 50 leading business tourism venues in the Borough of Westminster, London. Founded by him in 2003, its members include iconic historical royal palaces, bijou hotels, intimate private member's clubs, and superb meeting, banqueting, and exhibition facilities in extraordinary buildings. He has been involved in the leisure and business tourism sectors for over 40 years, and was recruited by the Royal Horticultural Society in 1991 to reposition their Westminster, London exhibition and conference Halls. As Managing Director of the Society's commercial subsidiary, Horticultural Halls Ltd, he carried out extensive upgrades and marketing initiatives that led to the Royal Horticultural Halls & Conference Centre becoming recognised as one of London's leading multi-purpose business tourism venues. He has also held positions as Deputy Chairman of the British Exhibition Venues Association, as a Visit London 'Business Tourism Champion', and as a member of the Central London Partnership's Tourism Advisory Group, between 1991 and 2008.