On the 10th anniversary of its initial release, Swimming with Sharks: A Real World, How To Guide to Success (and Failure) in the Business of Music (in the 21st Century) has been updated & re-released, but still retains all its original wit & wisdom. What began as a conversation on MySpace earned countless indie book accolades & awards, launched the successful mainstream careers of its two authors, and taught countless musicians about the in's and out's of the shark-infested business of music. The new edition of the book now features sound advice for music industry professionals, exclusive stories about your favorite celebrities, and insightful updates about the original cast of characters from the first edition of the book. But in between the tales of the tape about celebrities from Kanye West (very nice) to Nick Lachey (not so much), and the hilarious quips from other industry insiders, is a book that's chock full of essential tips that every musician & aspiring industry professional -- regardless of genre -- can take to heart and apply to his/her successful entertainment industry career...without getting eaten by the industry's sharks.