Why do so many new products and services fail? And how can we significantly increase the chances of an innovation to succeed? This book proposes a holistic process model for tackling complex challenges and finding viable solutions. Based on a systemic view we see a problem as a dynamic entity that interacts with its environment. In order to create viable solutions we have to emphasize the early phase of the project and to understand WHAT is the problem - prior to think about HOW we can create adequate solutions. The reader is given insight into the various phases of the problem-solving process, from recognizing an opportunity or formulating the problem to the realization of a product or service. In addition to methodological content, the book also takes a systemic perspective on topics that are no less significant in ensuring the success of a project, such as perception, communication, creativity, quality, or project management. Real case studies help to make the connection between theory and practice and demonstrate the flexibility of the systemic approach.