ADAPT OR DIE? Multi award winning businessman Barry Bull reveals through his fascinating two-part book, Take the Bull by the Horns, how his pursuit for independence in the fickle music industry was a journey crammed with ecstatic highs and equally disappointing lows. In part one Barry shares his personal recollections of the evolution of the Australian music scene. He lived and breathed music from the 1950's onwards and became a conduit between the dream makers (the artists) to the dream takers (his customers.) Part two reveals a remarkably simple, yet effective, business and life plan of action that enabled him to evolve and succeed where many failed. Rejoice and cry along with Barry as he embarks on a very private rite-of-passage through his own evolution in a quest for supremacy and survival in a business littered with broken dreams. With rock 'n'roll being his centre of gravity, life was never dull-and for over twenty - five years Barry kept his award winning Brisbane business, Toombul Music, in the spotlight of the Australian music and retail industry. This is an inspirational true story of Barry's encounters with superstars like Sir Cliff Richard, Michael Crawford, Neil Diamond, Slim Dusty, Willie Nelson, Billy Joel, Meatloaf, Boz Scaaggs and many others. But it is how he embraced the inevitable transformation of the music industry-the digital revolution of music-and adapted to change, that makes this story so insightful. With the intent to preserve the underlying balance of entertainment and business content while embracing a new digital medium to tell his story, Barry takes the Bull by the horns and seizes every moment to share his remarkable experiences.