Groundbreaking research shows that 30% of how we manage our money and create our wealth is based on our character type - what we were born with, our genes. 30% Our genes have a 30% say in how much money we'll have to retire on That's huge - and by far the largest single factor; outweighing the individual influences of environment, family, friends and education, etc. In 'Taking the Bull by the Horns', JP Miller, accountant, financial planner and Money Personality expert introduces you to the 4 main Character Types that make up Your Money Personality. JP will help you identify your dominant Money 'Animal' Personality. You will gain insights into your Money Personality Type and develop an understanding of your strengths and the challenges you can face when making your financial and investment decisions and lifestyle choices. Stop trying to be a share market guru when all you want to do is study native animals. Don't push yourself to be a property developer when you ache to spend more time with your family. Knowing your Money Personality Type will help dispel the overwhelm and stress of trying to be someone you're not - and - bring joy and happiness (and abundance) into your life. Welcome, and relax into, to the wonderful world of Your Money Personality