Taming Titans is an insightful view of how to create successful business relationships at the Tier 1 Global Supplier and Customer level. In addition, the perspectives and exploration of techniques can help to manage the Titans of Contention that face many Business to Business environments as the partner companies are poised to naturally be in conflicting roles to achieve their individual results. Whether customer, you own company or cross functional teams, addressing the core interactions and culture developing ideas to create innovative approaches to solve the many complex issues facing Fortune 500 engagements is a valuable read. Even if Sales is not your primary vocation, seeing the view from this angle will allow for several core strategies to be added to your tool kit around transparency, balance and consistency. With the Magic Widget Company and Business Elements Slot Machine, the approach taken by Taming Titans is creative and thought provoking .