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Teach Yourself, Successful Marketing in a Week de Eric Davies

Teach Yourself, Successful Marketing in a Week

Autor Eric Davies
en Limba Engleză Paperback – 9 mar 2016

Great marketing just got easier
You are just seven steps away from becoming a great marketer. Imagine being able to identify and meet the needs of your customers better than your competition. Now you can.

Marketing In A Week is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action.

The fastest way to marketing success
Whether you choose to read it in a week or in a single sitting, Marketing In A Week is your fastest route to success:

- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

Learn in a week, remember for a lifetime

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Specificații

ISBN-13: 9781473609587
ISBN-10: 1473609585
Pagini: 128
Dimensiuni: 128 x 196 x 16 mm
Greutate: 0.11 kg
Editura: Teach Yourself
Seria In a Week

Descriere

Learn in a week, what the experts learn in a lifetime.

Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers.

The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes.

However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing?- Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion

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