Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Autor Emil B. Towner, Heidi L. Everetten Limba Engleză Paperback – 14 apr 2016
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales.
This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using:
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Specificații
ISBN-13: 9781631572661
ISBN-10: 1631572660
Pagini: 152
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.21 kg
Editura: Business Expert Press
ISBN-10: 1631572660
Pagini: 152
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.21 kg
Editura: Business Expert Press
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Notă biografică
Emil Towner is an assistant professor of business communication in the Herberger Business School at St. Cloud State University. Prior to his academic career, he spent 19 years in marketing and communications--including serving as vice president of content, overseeing social media, e-marketing, and web communication. In addition, he earned his PhD in technical communication from Texas Tech University and has written articles for numerous journals and books, including Business and Professional Communication Quarterly, Communication Yearbook, Rhetoric Review, and Technical Communication Quarterly.