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Technical Marketing Communication

Autor Emil B Towner, Heidi L Everett
en Limba Engleză Paperback – 7 mar 2023
A book to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.
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Specificații

ISBN-13: 9781637424346
ISBN-10: 1637424345
Pagini: 156
Dimensiuni: 149 x 225 x 11 mm
Greutate: 0.21 kg
Ediția:2nd Revised edition
Editura: Business Expert Press

Notă biografică

Emil Towner is a Professor of Business Communication in the Herberger Business School at St. Cloud State University. Prior to his academic career, he spent 19 years in marketing and communications--including serving as Vice President of Content, overseeing social media, training materials, e-marketing, and web communication. In addition, he earned his PhD in Technical Communication from Texas Tech University and has written articles for numerous journals and books, including Business Communication Quarterly, Communication Yearbook, Rhetoric Review, and Technical Communication Quarterly.