Technical Marketing Communication
Autor Emil B Towner, Heidi L Everetten Limba Engleză Paperback – 7 mar 2023
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Specificații
ISBN-13: 9781637424346
ISBN-10: 1637424345
Pagini: 156
Dimensiuni: 149 x 225 x 11 mm
Greutate: 0.21 kg
Ediția:2nd Revised edition
Editura: Business Expert Press
ISBN-10: 1637424345
Pagini: 156
Dimensiuni: 149 x 225 x 11 mm
Greutate: 0.21 kg
Ediția:2nd Revised edition
Editura: Business Expert Press
Notă biografică
Emil Towner is a Professor of Business Communication in the Herberger Business School at St. Cloud State University. Prior to his academic career, he spent 19 years in marketing and communications--including serving as Vice President of Content, overseeing social media, training materials, e-marketing, and web communication. In addition, he earned his PhD in Technical Communication from Texas Tech University and has written articles for numerous journals and books, including Business Communication Quarterly, Communication Yearbook, Rhetoric Review, and Technical Communication Quarterly.