The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications--offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted.Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage.Some of the best national PR coups have started in a home town weekly or evening newspaper, later picked up by local freelancers. Once syndicated nationally, they can multiply with surprising ease.Specific knowledge and methods are required. You shouldn't be using the same methods you apply on the national circuit--they just won't work. This in-depth Briefing will give you the tools and techniques you need to enjoy the opportunities offered by the regional and local media. It offers you practical guidance and advice on how to apply them with maximum effect for your next PR campaign.