Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance
Autor Ute Hillmeren Limba Engleză Paperback – 24 sep 2009
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Specificații
ISBN-13: 9783834919519
ISBN-10: 3834919519
Pagini: 260
Ilustrații: XVII, 260 p. 51 illus.
Dimensiuni: 148 x 210 x 20 mm
Greutate: 0.34 kg
Ediția:2009
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany
ISBN-10: 3834919519
Pagini: 260
Ilustrații: XVII, 260 p. 51 illus.
Dimensiuni: 148 x 210 x 20 mm
Greutate: 0.34 kg
Ediția:2009
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchCuprins
Foundation.- Abstract.- Existing Theories Considering Technology Adoption.- Methodology.- Methodology.- Literature Review As Frame Analysis.- Individual Perspective.- Societal Perspective.- Organisational Perspective.- A Merged Perspective.- Findings.- Emerging Data and Data Analysis.- Discussion and Implications.- Conclusions.
Notă biografică
Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.
Textul de pe ultima copertă
Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.