Largely neglected by Hollywood during the early 1990s, the youth market began receiving increased attention from American media industries by the end of the twentieth century. Boosted by the launch of teen-focused network the WB, teen television moved from daytime slots to prime time, while teen-oriented films began to flood the box office and teen pop stars grew to dominate music charts and sales. This book focuses on the resurgence of the teen/youth market from the late 1990s to the 2000s, highlighting Hollywood's attempts to exploit the millennial teen market across a range of media platforms. Specifically, the book examines the impact of contemporary social, institutional, and technological changes such as the emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies on the aesthetic traits of contemporary teen-oriented entertainment texts.