Teixeira, T: Unlocking the Customer Value Chain
en Limba Engleză Hardback – 19 feb 2019
Preț: 169.69 lei
Nou
Puncte Express: 255
Preț estimativ în valută:
32.47€ • 33.71$ • 27.08£
32.47€ • 33.71$ • 27.08£
Carte disponibilă
Livrare economică 01-15 martie
Livrare express 15-21 februarie pentru 34.99 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781524763084
ISBN-10: 152476308X
Pagini: 352
Ilustrații: 45 charts
Dimensiuni: 159 x 244 x 35 mm
Greutate: 0.57 kg
Editura: Crown Publishing Group (NY)
ISBN-10: 152476308X
Pagini: 352
Ilustrații: 45 charts
Dimensiuni: 159 x 244 x 35 mm
Greutate: 0.57 kg
Editura: Crown Publishing Group (NY)
V-ar putea interesa
-
101 Things I Learned in Advertising SchoolMatthew Frederick-15%Preț: 86.84 lei102.52 lei -
-19%Preț: 595.26 lei734.88 lei -
-19%Preț: 457.86 lei565.27 lei -
-23%Preț: 600.63 lei780.03 lei -
Markteinführung des Laser-TV'sBjörn Schlüter-19%Preț: 444.38 lei548.61 lei -
Online Market ResearchBoris Gulbinski-23%Preț: 625.32 lei812.10 lei -
Digital RelationshipsTanja Häussler-19%Preț: 621.23 lei766.95 lei -
-23%Preț: 709.45 lei921.36 lei -
-19%Preț: 520.23 lei642.26 lei -
E-CRM durch Individualisierung und Personalisierung im InternetPatricia Rotolo-19%Preț: 595.41 lei735.08 lei -
-19%Preț: 546.36 lei674.52 lei -
Value-Added Services in der AutomobilbrancheRamon Thomas Kunke-19%Preț: 444.38 lei548.61 lei -
Business-to-Business-Marktplätze im GartenbauSebastian-Dominik Jais-23%Preț: 709.45 lei921.36 lei -
-19%Preț: 608.74 lei751.53 lei -
Internet als Instrument der MarktforschungRalf Reymann-19%Preț: 391.20 lei482.96 lei -
Marktchancen des digitalen FernsehensFlorian Breunig-23%Preț: 719.39 lei934.27 lei -
Konzept der Markenführung in the new and old economyMatthias HerfertPreț: 400.04 lei -
-19%Preț: 582.78 lei719.48 lei -
-23%Preț: 650.16 lei844.37 lei -
Sex sells - Erotische Inhalte in Online-DienstenDirk Lehmanski-23%Preț: 994.37 lei1291.40 lei -
-19%Preț: 421.45 lei520.31 lei -
-19%Preț: 457.86 lei565.27 lei -
-19%Preț: 457.86 lei565.27 lei -
-19%Preț: 407.77 lei503.42 lei -
-19%Preț: 484.02 lei597.56 lei -
Virtuelle Facilities ManagerNadine Spörl-19%Preț: 444.38 lei548.61 lei -
Marketing Communication ManagementOtto Ottesen-8%Preț: 357.70 lei389.33 lei
Notă biografică
Thales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and he has given stragetic counsel to Nike, Unilever, and countless tech startups.