Telephone Fund Raising: Nonprofit Management and Finance
Autor Jonathan A. Segal, Janet B. Allenen Limba Engleză Paperback – 21 dec 2011
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Specificații
ISBN-13: 9781461290094
ISBN-10: 1461290090
Pagini: 224
Ilustrații: 224 p.
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Ediția:Softcover reprint of the original 1st ed. 1987
Editura: Springer Us
Colecția Springer
Seria Nonprofit Management and Finance
Locul publicării:New York, NY, United States
ISBN-10: 1461290090
Pagini: 224
Ilustrații: 224 p.
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Ediția:Softcover reprint of the original 1st ed. 1987
Editura: Springer Us
Colecția Springer
Seria Nonprofit Management and Finance
Locul publicării:New York, NY, United States
Public țintă
ResearchCuprins
1. Negotiating Large Pledges.- Asking High.- Sample Dialogues.- Twenty Keys to Negotiating.- Negotiating Tactics to Avoid.- Telephone Style.- The Introduction to Negotiating.- The Pledge Validation.- Review.- Script Writing.- 2. Developing a Coterie of Top-Notch Callers.- Paid Callers or Volunteers: Which Is Right for You?.- Advertising.- Hiring.- Training.- Monitoring Callers.- Supervising Callers.- Paying Your Callers and Supervisor.- Letting Go Unsatisfactory Callers.- Personnel Policies.- 3. Contacting Potential Contributors: The Mechanics.- Developing a Targeted List of Potential Contributors.- The Calling Room.- The Calling Hours.- Day Calls.- Making an Initial Contact.- Sending Out the Postcards.- Pledge Collection.- Pledge Collection Script.- Thanking Potential Contributors.- 4. Structuring and Administering Your Telephone Fund-Raising Program.- Planning Your Program.- Gaining the Support of the Board of Directors.- Public Relations.- Clubs and Premiums.- How to Keep Big Gifts Coming In.- Clerical Workers.- Record Keeping.- Epilogue.