Television is both reflective and formative. By addressing the fundamental role of television in society within the context of whole-systems theory and applying the metaphor of television as a social nervous system, "Television That Matters" suggests that increased profitability and long-term sustainability lie in the direction of more mature capacities yet to be realized. As a guide for writers and producers, it shows how real-value, socially responsible television can entertain as it inspires and uplifts, inform as it encourages and empowers, and educate as it enriches and engages. Toward these ends, the author suggests that television's higher capacities lie in the direction of showcasing and empowering the full range of higher human characteristics and potentials. In an era when anything we can imagine can be put on the screen, the central question is: What will we imagine?