Ten Deadly Marketing Sins – Signs and Solutions
Autor P Kotleren Limba Engleză Hardback – 19 apr 2004
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Specificații
ISBN-13: 9780471650225
ISBN-10: 0471650226
Pagini: 160
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.36 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471650226
Pagini: 160
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.36 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
Cuprins
Descriere
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.