Every year hopeful entrepreneurs begin a business, only to find a few short months later that they are struggling to survive. Why is that? Many times it is because they didn't understand all that was involved in running a business. For others, they chose a business that wasn't congruent with their experience and skill set. All too often it is because they didn't know the right questions to ask before investing their time and money. In this book, serial entrepreneur Gordon Van Wechel suggests Ten Vital Questions that must be asked by anyone considering going into business. Whether the new business is their own idea, a franchise opportunity, or an existing company to buy or join; considering these ten areas of analysis can help you avoid a costly mistake. This is the second edition of the book first published in 2012. It has been updated to reflect current economic conditions. Included in this revision is an analysis of three business models that meet the criteria suggested by the Ten Vital Questions.