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Territorial marketing as a lever for regional development

Autor Majda Khatib
en Limba Engleză Paperback – 19 iun 2023
Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to highlight its assets and promotes development through territorial marketing actions. We therefore believe that there is a relationship between the practice of territorial marketing and regional development. Throughout this work, we will try to demonstrate this relationship by focusing on the contribution of the tourism sector.
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Specificații

ISBN-13: 9786206108825
ISBN-10: 6206108821
Pagini: 72
Dimensiuni: 150 x 220 x 5 mm
Greutate: 0.12 kg
Editura: Our Knowledge Publishing

Notă biografică

Majda Khatib, doctoral researcher in management sciences, manager of the "Winnersoft" consultancy firm, consultant in corporate strategy and organisation, trainer and teacher of higher education studies.