What is special and different about Tesla is best shown by comparing its strengths and weaknesses to those of the Big 3 and Toyota. The comprehensive managerial framework of 5-Dimensional Value shows that e.g. Ford, Chrysler and Toyota are particularly strong in three of the value dimensions, GM in only two; and Tesla in all five Structured insights into strategically managing value for customers, personnel, business partners and investors are used to forecast the future of the five firms and the US auto market. More importantly, 5-D Value links the internal success factors - five Managerial Do-Well's - and external success factors - five Markets Value Factors - which any business needs to consider when generating value in its operations and transacting value on the market. Thus the insights in the book can be applied to improve value management at all firms, from internet start-ups to mature brick-and-mortar companies. In this book it is shown: Tesla: Viability of online sales and treatment of personnel will be decisive - and not simply the cars, which will receive a boost if Google or Apple produce an electric car GM: Perhaps too solidly positioned today to move with the market tomorrow Toyota: Can be "boring", but the most explorative to find success Chrysler: More broad-based going forward thanks to Fiat Ford: Democracy at the democratizer, finally, to realize the vision of "green" lifestyle cars