The 2020 Vision of Marketing is not a social media book. It's not about the tools, they change constantly, it's about understanding that marketing as we know it is dying. We can no longer stalk people - now we have to talk to them. Engage in a open and honest conversation. In the 2020 Vision of Marketing Wymore and Jerving use the analogy of a pilot and co-pilot navigating their way through this new economy. At the center of their vision are shared values and a sense of purpose. By being true to these values and using them as a filter to make all navigating decisions - they will surely build the reputation they want.