With the current state of the economy businesses must be at their best to keep the customers coming to them. The problem is that most companies have lost touch with what really makes a customer's experience a positive one. The 5 Step Guide to Empowering Consumers is the first book written to educate the customer on how to win in every purchase transaction and customer service experience. Many books have been written for the salesperson, customer service rep and the decision makers but, now you hold the power in your hands to change the sociology of our economy.