This book is designed to help all conference people: -Conference executives -Conference producers -Conference marketing -Conference sales -Conference managers -Conference operations As well as -Convention Center people -Venue people in charge of conferences And make them understand the profound changes in our industry, and acquire the skills, not only to survive, but also to propel their career to the next level. Our industry is facing profound changing. It is a fact that we must accept. Evolving means new ways of doing our job, new powerful new weapons that are available for each of us to make our next conferences the most successful ones we could have ever imagined. A new area has come. Those who will master the new rules will lead the market. "How to be part of these conference people 2.0." is all that book is about. In an entertaining way, this book will help you master the following 7 Spells of the new conference people 2.0.: Spell # 1: Tell me the hottest topics for my industry Spell #2: Attract the best outstanding speakers Spell #3: I want my next conference to be sold-out Spell #4: Add significant revenues to my next conference Spell #5: Make my President happy Spell #6: Make my next conference the most successful and memorable one for the participants Spell # 7: Give me the power to stay on top and turn the stress away on demand