This book provides an orderly approach to starting an entrepreneurial new business that is based on an innovation, idea, or invention. Entrepreneurs wishing to understand the basics from conception to early operations will be able to grasp all the critical elements needed for success within a 90 minute period of time. The book provides essential details for both planning and execution and includes the author's guidance on many issues that often plague early-stage companies. The many lessons-learned by the author over 30 years of experience with creating ideas, building businesses, and running companies are revealed in the book. Importantly, the "HOW" of building a startup from scratch is explained. Exploration and uncertainty are a natural part of entrepreneurship and, to a degree, and entrepreneurs are both challenged and enjoy that experience of learning and overcoming hurdles. The author has discovered, often after the fact, that he had wished he could have more quickly overcome some of his early mistakes; indeed, he wished he had not made them. Avoiding mistakes would have saved a lot of time and equity. This book will help you avoid many mistakes and lost time. You can read this book in 90 minutes and in the process learn much of what you really need to know. For those that want more details, the author's first book, The Smart Entrepreneur: the book investors don't want you to read, is still a most valuable resource. But, this book is for those that truly only have 90 minutes to learn the underpinnings of starting an entrepreneurial business.