The 90% Rule synopsis: Opportunities grow businesses. Knowing which ones to capitalize on is what drives business success. In this milestone book, Tencer and Cardoso have integrated three fundamental principles of good business - leverage, process and entrepreneurial thinking into a pragmatic and powerful approach to business development. Years of hands-on research has shown them that the greatest opportunities lie in focusing on those that you are already 90% capable of. Full of captivating company examples and practical advice, this vital new resource shows you how to turn your opportunities into action. The 90% Rule is a practical, step-by-step action plan that lets companies tap in to their unique strengths and potential. It gives CEOs and their teams the requisite process to crystallize a growth strategy and then the tactics to implement it. Are you ready to turn your opportunities into action? Your competitors are.