The Memoirs of a real-life Ad-man covering 1940 (when he was born in early days of the War) though to his current 75th year - and still working A career that covered half the world, and most of the roles, including finally as Professor of Marketing for European Business Schools and United Business Institutes in Brussels, which wasn't bad for the second son of a single parent household who left school at 15 years old. The book is an insightful, often humorous look at the changes of the industry, tools and even society over a period of 75 years.