Cantitate/Preț
Produs

The Ad Game

Autor Milt Lynnes
en Limba Engleză Paperback
NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesn't leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series "Mad Men." The leadership struggle culminates in a boardroom clash with a surprising outcome.
Citește tot Restrânge

Preț: 9042 lei

Nou

Puncte Express: 136

Preț estimativ în valută:
1731 17100$ 1448£

Carte disponibilă

Livrare economică 22 februarie-08 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781477401644
ISBN-10: 1477401644
Pagini: 216
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Editura: CREATESPACE

Descriere

Having started his successful advertising agency from scratch 31 years ago, Willard J. Raffensberger, namesake and founder of W.J. Raffensberger Advertising, was to be honored for his achievements by the gentry of the advertising agency business. In 15 hours he would be anointed. Unfortunately, in 15 seconds he would be dead.