Current there are no products that provide the flexibility and interoperability required in dynamic assembly and coordination of services, which commonly involve massively distributed components, legacy systems, and diverse technologies. Moreover, none of them fully integrates process logic with decision logic. Nor do they take into account the local autonomies and address the need for distributed decision making in service composition and orchestration. The demand for the system is to deliver demand driven, integrated, and personalized services through dynamic service creation and orchestration. What we can offer is a multimedia fusion framework with service coordination and orchestration capabilities, not only for services that are built on top of the platform but also for 3rd party services, applications, as well as legacy functions, with a coherent set of analytical functions to fully support automated and scalable decision making capabilities (i.e., through the government of dynamic, situation-aware policies).