The Alternative Hegemony Model (AH Model) is an evolution of the current international political and economic system. It further develops the system, maintains existing structures and redirects negative dynamics. The AH Model nurtures states and companies towards beneficial behaviour. This behaviour is rewarded and negative deviations are penalised. These incentives make positive behaviour both profitable and sustainable. In doing so, the AH Model makes use of the same forces that are dominant in a capitalist system. However, it leads them in a new direction: the invisible hand of the market becomes the invisible hand of nurture.