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The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era

Autor Bill Franks
en Limba Engleză Hardback – 13 noi 2014
Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: * An overview of what operational analytics are and what trends lead us to them * Tips on structuring technology infrastructure and analytics organizations to succeed * A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered * Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.
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Specificații

ISBN-13: 9781118873670
ISBN-10: 111887367X
Pagini: 304
Ilustrații: black & white illustrations, black & white line drawings, black & white tables, figures
Dimensiuni: 156 x 239 x 27 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

VP Marketing, VP Analytics, CMO, CIO

Cuprins


Notă biografică

BILL FRANKS is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of Taming the Big Data Tidal Wave (Wiley, 2012), which was listed on Tom Peters' 2014 list of "Must Read" books. He is also a faculty member of the International Institute for Analytics.

Descriere

Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today.