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The Anime Boom in the United States – Lessons for Global Creative Industries: Harvard East Asian Monographs

Autor Michal Daliot–bul, Nissim Otmazgin
en Limba Engleză Hardback – 26 oct 2017
The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.
Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired. The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.
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Specificații

ISBN-13: 9780674976993
ISBN-10: 0674976991
Pagini: 230
Dimensiuni: 160 x 234 x 21 mm
Greutate: 0.45 kg
Editura: Harvard University Press
Seria Harvard East Asian Monographs


Descriere

Drawing on in-depth interviews with animation professionals, field research, and a wide-scale market survey, The Anime Boom in the United States investigates the Japanese export of anime television and film to the United States. This story carries broad significance for those interested in understanding the cultural and media globalization.