The Art and Science of Entrepreneurship benefits from the author's many years of experience as a serial entrepreneur. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs, especially in making sense of how traits and thinking preferences of entrepreneurs make them successful. Everyone can think like an entrepreneur, no matter what you do in life. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs who wish to embark on their own entrepreneurship journey to develop a successful start-up.