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The Art of Design Thinking de Rafiq Elmansy

The Art of Design Thinking

Autor Rafiq Elmansy
en Limba Engleză Hardback – apr 2026
Design thinking is an essential step to achieve innovation and bring creative solutions for problems; this book provides a hands-on approach to applying design thinking in projects either for freelance designers or designers and creative directors working in different companies.
 
Key Features
  • Apply creative process in project development.
  •  Practice design thinking methods to develop creative ideas.
  •  Practice brainstorming to solve problems.
  •  Evaluate and test innovative ideas and judge its success.
  • Turn creativity and inniovation into profit and market success.
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    Specificații

    ISBN-13: 9781138106970
    ISBN-10: 1138106976
    Pagini: 300
    Ilustrații: 50
    Dimensiuni: 152 x 229 mm
    Ediția:1
    Editura: CRC Press
    Colecția Chapman and Hall/CRC

    Public țintă

    Professional Practice & Development

    Cuprins

    Introduction to Design Thinking. Why Design Thinking? How Does the Design Process Work? Emphasize. Secondary vs Primary Research. Qualitative Research. Quantitative Research. Define the Problem. Think to Innovate: Brainstorming. How to Define Problems? Think to Solve: Creative Problem-Solving Approaches. Ideate and Prototype. Prototype to Innovate. Degital Prototyping. Social Prototyping. Evaluating Ideas. How to Evaluate? Turning Creativity Into Innovation. Prepare Organization for Innovation.

    Descriere

    Design thinking is an essential step to achieve innovation and bring creative solutions for problems; this book provides a hands-on approach to applying design thinking in projects either for freelance designers or designers and creative directors working in different companies.