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The Art of Ideas – Creative Thinking for Work and Life de William Duggan

The Art of Ideas – Creative Thinking for Work and Life

Autor William Duggan, Amy Murphy, Laura Dabalsa
en Paperback – 14 noi 2019
The Art of Ideas brings together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. Accompanied by charming and inviting illustrations, William Duggan and Amy Murphy help unlock the secret to creativity in business and in life.
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Specificații

ISBN-13: 9780231179409
ISBN-10: 0231179405
Pagini: 134
Dimensiuni: 171 x 165 x 8 mm
Greutate: 0.16 kg
Editura: Columbia University Press

Notă biografică

William Duggan is on the faculty of Columbia Business School, where he teaches the art of ideas in graduate and executive courses. His previous Columbia University Press books include Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2017).

Amy Murphy is a director at Strategy&, part of the PwC network, where she advises business clients around the world on innovation, strategy, and creativity. She teaches at Columbia Business School Executive Education and is a licensed architect in the state of New York.

Cuprins

Part I. Idea
1. A Big Idea in Art
2. Power and Politics
3. Business Innovation
Part II. Method
4. Rapid Appraisal
5. What Works
6. Creative Combination
Part III. Life
7. Ideas for Life
8. Personal Strategy
9. Idea Networking
Conclusion