The Art of Inspiration

Your job is more than CEO, president, executive director, head honcho. You are more than a business strategist, statesperson, brand ambassador. Arguably, your most important role is Chief Inspiration Officer. The Art of Inspiration: Lead Your Best Story is for any leader who wants to inspire employees, customers, and constituents to give the best of themselves to an organization's mission, strategy, product launch, and campaign kickoff.

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Notă biografică

About The Author Storytelling runs in Justina Chen's blood. After all, her middle name-Yi-Yen-means illuminate, which is what story does: it throws light on a message. Justina is a story strategist, trusted communications advisor to leaders, and an award-winning novelist. She has worked for numerous presidents at Microsoft, where her work was lauded for "almost single-handedly changing the way we think about executive communications at Microsoft. Her work has been a staggering reminder of the power of exquisite storytelling." Her executive storytelling draws from her work in PR, marketing, and as an award-winning novelist for teens. Her most recent book, A Blind Spot for Boys, is on a Booklist Top 10 list. North of Beautiful was named one of the Best Books of the Year by Kirkus Reviews and was a finalist of nine state book awards. And her debut novel, Nothing but the Truth (and a few white lies), won the Asian-American Award for Literature. A passionate advocate of literacy, Justina co-founded readergirlz, a cutting-edge social media project for teens, which won the National Book Foundation's Prize for Innovations in Reading. She graduated Phi Beta Kappa from Stanford University with honors in Economics. She's called Sydney and Shanghai home, and currently lives in Seattle with her two kids. Even so, she feels at ease wherever she goes so long as she has her coconut black tea, journal, and pen. SHARE YOUR STORY WITH ME Twitter: @justinaychen Web: www.justinachen.com Seminar: www.upstartleader.com