The Art of Process Improvement is a high level strategic book aimed at leaders looking to cut expenses, improve employee morale and maximize profits. This book focuses on managing the improvement process, from instilling a corporate culture where change and innovation is welcomed to understanding the proper environment and conditions for implementing change, which is basically what a process improvement initiative is, the introduction of change into the environment. Companies which don't make process improvement part of the corporate culture usually generate profits during times of economic growth, and suffer heavy losses should the environment change or a better managed competitor comes along. These companies are easy to recognize, as they are continually on the lookout for a new CEO. Companies which foster an environment where change and innovation is encouraged are usually the leaders within an industry. These companies have profit margins which are higher than the industry average and can weather any crisis with little or any disruptive actions, such as mass layoffs or reorganizations. These companies are usually run by leaders who understand the art of process improvement and practice it religiously.