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The Art of Shopping: How We Shop and Why We Buy de Siemon Scamell Katz

The Art of Shopping: How We Shop and Why We Buy

Autor Siemon Scamell Katz
en Limba Engleză Paperback – 4 dec 2013
A fascinating, insider's expose of the way we shop and what persuades us to buy, in an updated paperback edition. Everybody is a shopper, and this book is essential reading for any company involved in the consumer market.
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Specificații

ISBN-13: 9781907794377
ISBN-10: 1907794379
Pagini: 224
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0 kg
Ediția:Revised
Editura: LID Publishing

Notă biografică

Siemon Scamell-Katz is a crusader, pioneer and gentlemanly capitalist. He was the Founder of TNS Magasin, the international shopper strategy consultancy, and is now Global Consulting Director for TNS Retail and Shopper (part of the WPP Group), the world's leading shopper research agency.

Cuprins

Introduction 1.Going to market 2.Going shopping 3.Through the looking glass 4.A voyage of discovery 5.What do we see 6.Buying it 7.Habituation 8.A matter of choice 9.Choosing and using 10.Creating appeal and establishing memories 11.Where next

Recenzii

"Most of us think we know how we shop and why we shop. This fascinating book, the fruit of 20 years' close observation and in-depth research, reveals how little we really know" - Sir Martin Sorrell, CEO, WPP. "Scamell-Katz has turned the art of predicting shopper behaviour into a science...the book describes easy to implement in-store strategies that will benefit retailers and shoppers worldwide" - Prof Gemma Calvert, founder of Neurosense Limited and Visiting Professor of Neuromarketing, Nanyang Business School, Nanyang Technological University, Singapore.