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The Art of SXO: Placing UX Design Methods into SEO Best Practices de Zuzanna Krüger

The Art of SXO: Placing UX Design Methods into SEO Best Practices: Design Thinking

Autor Zuzanna Krüger
en Limba Engleză Paperback – 16 mai 2023
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

What You'll Learn
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website's ranking in SERPs
  • Improve a website's conversion rates
  • Grow revenue from organic traffic

Who This Book Is For

Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO. 
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Specificații

ISBN-13: 9781484292112
ISBN-10: 1484292111
Pagini: 245
Ilustrații: XX, 245 p. 20 illus.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.38 kg
Ediția:First Edition
Editura: Apress
Colecția Apress
Seria Design Thinking

Locul publicării:Berkeley, CA, United States

Cuprins

1. Introduction.- 2.  Applying SXO to Your Website. - 3. Creating Compelling Content.- 4. Advanced SXO Techniques.- 5. Conclusion.

Notă biografică

​Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises.

She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization. 

Textul de pe ultima copertă

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

You will:
  • Apply SXO best practices and how it differs from tradition SEO
  • Optimize websites for both search engine bots and users
  • Increase a website's ranking in SERPs
  • Improve a website's conversion rates
  • Grow revenue from organic traffic


Caracteristici

Learn SXO best practices and how it differs from traditional SEO Explore key UX design principles to improve your websites usability Discover an end-to-end strategy to increase a website's conversion and revenue rates