If you've already read the usual "tips" and "tricks" for writing the admissions essay and found them unhelpful, this is the book for you. "The Art of the Personal Statement" outlines a unique, ground-breaking approach to the application essay. Rejecting the usual "tips and tricks" approach, author and admissions consultant Alex Thaler (B.A. UC Berkeley; JD University of Pennsylvania) takes the reader on a journey through the brainstorming, drafting, and editing phases of the writing cycle. During the process, the reader will acquire the tools and perspective he/she needs to write a personal statement that stands apart and increases his/her chances of admission. Includes: Introductions/advice by Amy Jarich and Eric Furda, Deans of Admissions at UC Berkeley and University of Pennsylvania. 18 sample essays by successful applicants, followed by comment and analysis. Exercises designed to develop the reader's self awareness. A structured, comprehensive approach to brainstorming, one of the most important and difficult aspects of the writing process.