A wealth of free supplemental content available at www.TheAttentionBusiness.com - guides, templates, checklists and detailed how-tos. STOP getting overwhelmed by the tasks and complexities of social media marketing, and get on with a focused plan Despite how it might look, it has never been easier to market your business online. The task can seem overwhelming, but the truth is that the Giants of the Internet, like Google, Facebook and YouTube need you more than you need them. You don't need to become a slave to Twitter, Facebook and Google. In "The Attention Business," experienced marketeer Martin Tomlinson makes it easy to see which digital marketing methods are right for you, and shows you the way forward. Here are some of things you'll learn: - Why the Internet Giants like Google, Facebook and Amazon want what you've got, and how to make them bring traffic to you - How the latest changes in Google's search system affect the content you need on your website - East analysis techniques like MDIs and ICPs, which will simplify and focus your efforts - The Essentials of planning a Social Media campaign - Why you need to be a trusted expert in your field, and how to become one - Practical techniques for succeeding with Facebook, Twitter, LinkedIn, Google and YouTube - Which site gets more searches than Google, and how to make it work for you - YouTube streams 5 BILLION videos each DAY. YouTube needs you Make sure you're on there and being watched - Discover the best way to work across Facebook, LinkedIn, Twitter, YouTube, Google, iTunes and Amazon with the least possible effort - Ten surefire ways to boost your Facebook following - How to make an Ideas Factory which will produce dozens of information products to use across Social Media with little effort - How to make engaging Facebook, Twitter and blog posts that people will want to share again and again - What Inbound Marketing is, and how it can reduce your cost of sales leads by 67% - How to use the reach of Amazon to build your brand and reputation - What is digital marketing's killer-app, and why you ignore it at your peril - You'll also get access to a ton of invaluable resources and tools This book is concise but hard-hitting. Its 168 pages are jam-packed with insights, information, systems, checklists and techniques. Martin Tomlinson has been in digital marketing for fifteen years and specialises in content marketing, social applications and mobile app development. As well as his paid work, he gives classes and mentoring to start-ups for the Prince's Trust Charity.