According to the experts, a well-designed email marketing program built on a solid list building practice is more valuable than even the sexiest social media marketing campaigns. If done well, a sound email marketing program provides a return on investment unmatched by other digital-marketing efforts. The Authoritative Guide to Email List Building provides seven techniques that can be put into place immediately and that will dramatically increase any business' email subscriptions, providing improved revenue and profits. This book is targeted to small business owners and website operators, such as bloggers, looking to drive sales through their email marketing efforts.