10 STRATEGIES TO FIND OR PERFECT YOUR NEW BUSINESS IDEA FOR A BETTER LIFESTYLE! The three advantages of the NEW Balanced Entrepreneur Method of planning startups compared to old fashion approaches are:
First, The Balanced Entrepreneur is based upon unmatched objective evidence that proves the 10 strategies' effectiveness. The book's findings are based on decades of real-world experience, work with hundreds of budding business owners AND hundreds of unbiased academic research articles. Other books solely rely on their authors' subjective assessments of their own recommendations.
Second, The Balanced Entrepreneur focuses on obtaining more profits AND a better life. While not magical, the book's strategies can substantially decrease your financing needs, and increase your free time and enjoyment. In contrast, many other business planning books ignore your personal goals.
Third, The Balanced Entrepreneur helps determine the best idea for YOU by incorporating your unique skills, joys and dreams! Many alternative resources take a one size fits all approach, proposing one system to pursue one type of business idea.
Entrepreneur Magazine indicates Dr. Simon's work is among "the best new academic research" for "strategies entrepreneurs can use today!
"Finally, a book that combines real-world experience with solid research findings. Entrepreneurs need this book to increase their chances to have the best possible lifestyle!"
Dr. Rodney Shrader, University of Illinois at Chicago, Entrepreneurship Professor and Director, Institute for Entrepreneurial Studies.

STARTUP STRATEGIES BASED ON EXPERIENCE AND RESEARCH, BUT WRITTEN FOR REAL PEOPLE
Given the author's Ph.D. in Entrepreneurship from Georgia State University, he often writes scholarly research articles in academic language for other professors. But he developed this book for people like you, who want advice they can implement right away. He created an enjoyable read that doesn't go on and on about any one study's findings.
Realize, though, that despite the book's conversational tone, all of its suggestions are backed by dozens of rigorous research studies and screened through the author's real world entrepreneurial experiences.
If you want to learn more about the academic underpinnings of the strategies in the book, you can chat with the author at The Balanced Entrepreneur Website.