YOUR TALENT IS JUST THE BEGINNING! Avoid common mistakes and make the most of your opportunities. From basic industry concepts to the ministry skills so necessary in Gospel music, industry veteran Monica Coates discusses it all honestly and with an eye toward practical application. If you are considering a career in Gospel music as an artist or industry executive, this book is for you.Monica Coates is a veteran of the Gospel music industry with experience in artist management, publicity, radio promotions and A&R. Over the course of her diverse career, she has worked at the top Gospel labels---EMI Gospel and Verity---and with a variety of artists, including Fred Hammond, Donnie McClurkin, Hezekiah Walker and Joann Rosario.