Everyone has a book in them and that's where it should stay Well that's an old saying as recent developments have shown that it is now easier than ever to write AND publish your own book - and to a near professional standard - therefore the book no longer needs to remain in you. It is now possible to achieve the best results, however, the self-publishing world is complex and there are many pitfalls a new author should be aware of. This book, written by experienced writers and publishers, will help you avoid them and will guide you through the process of book writing, publishing and marketing. It provides opportunities as you read along to use the tips, strategies, and ideas mentioned for your own book. It covers the main platforms - Lulu, CreateSpace and Lightning Source and is packed with solid hints and tips.