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The Big Idea de Robert Jones

The Big Idea

Autor Robert Jones
en Limba Engleză Paperback – 31 oct 2001
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies.  Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.
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Specificații

ISBN-13: 9780006532347
ISBN-10: 0006532349
Pagini: 224
Editura: TRAFALGAR SQUARE
Colecția Harper Uk

Descriere

Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies.  Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.