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The Big Miss: How Organizations Overlook the Value of Emotions

Autor Zhecho Dobrev
en Limba Engleză Paperback – 4 aug 2022
Reveals how organisations are frequently deceived by customers and fail to act on what they fail to notice - thus are missing the biggest driver of profitable customer behaviour!
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Specificații

ISBN-13: 9781637422564
ISBN-10: 1637422563
Pagini: 220
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Editura: Business Expert Press

Notă biografică

Zhecho Dobrev has devoted his career to the art and science of customer experience management. He is one of the leading principal consultants in Beyond Philosophy, whom the Financial Times have ranked as one of the top consultancies for the last four years.
Zhecho's thought-leadership in the field is ingrained in practice. For more than 10 years, Zhecho has been helping many of the world's most renowned organizations improve their customer experience including American Express, FedEx, and Caterpillar.